There is no one-size-fits-all solution when it comes to building an engaging UI or copy for your website. You need to fiddle around and do some experiments to see what your audience resonates with the most. But how do you get an objective idea as to which design or layout you should choose? Well, here is a list of the best free AB test tools for WordPress to help you find which content is performing better.
Why Use A Free WordPress AB Test Tool?
AB testing, also known as split testing, allows you to test or compare two different versions of your WordPress webpage, form, or any other elements, to see which one performs better. This will help you understand which form or element is performing better, so you can integrate that into your design.
Now, using these best free AB test tools for WordPress, you will be able to create two or multiple versions of your forms with slight variations and test them out simultaneously. The tool will show different users’ different versions of the subject being tested and create a comprehensive chart showing their respective conversion rates.
This allows you to choose the design style that performs best or has higher conversion rates based on quantitative data. So if you are planning to optimize your WordPress website, having an AB testing tool is a must.
So without further ado, here is our list of the best free AB test tools for WordPress to help you find which content is performing better.
Best Free AB Test Tools for WordPress
1. Google – Optimize
Starting off our list of the best free ab test tools for WordPress, we have Optimize by Google. It is a part of the Google Analytics platform that helps you to run AB testing on your website. Also, since it is a Google product, it offers deep integration with all other Google softwares like Google Big Query and Google Firebase.
It also comes jam-packed with tons of awesome features that allow you to run tons of experiments like multivariate testing, redirect testing, and so on. However, the free version only allows up to 5 concurrent experiments and 10 personalizations. If you need more, then you need to upgrade to the paid Optimize 360.
Features:
- Allows you to run multiple versions of a page to find which one performs best.
- Multivariate testing allows you to find the best combination of elements.
- Option to automatically send 100% of your traffic to the winning variation.
- Redirect testing.
- Visual code editor allows for simple visual edits or advanced code changes.
- Option to target visitors by segmenting into groups.
And much more.
2. Simple Page Tester
Up next, we have Simple Page Tester – an easy to use AB testing tool that allows users to do split testing without having to play around with any extra code. All you have to do is enter your variations and start the AB testing. After some time, check to see which variation is performing better, and optimize your website accordingly.
The plugin also follows all Google Webmaster guidelines to ensure the split testing doesn’t affect your SEO score. The premium version of the plugin comes with extra features like cache compatibility, conversion tracking, analytics integration, and much more.
Features:
- Super-intuitive split testing experience.
- SEO friendly.
- Built-in conversion tracking. (premium)
- Cache compatibility. (premium)
- Supports Google Analytics goals. (premium)
And much more.
3. Nelio AB Testing
Nelio AB Testing is a much more powerful option packed with tons of features to help you define, manage, and track AB testing experiments. It will even generate heatmaps to help you understand how the users are interacting with your UI.
The tool is perfect for testing alternative names, featured images, product descriptions, and much more. It is also compatible with WooCommerce, and thus allows you to AB test your eCommerce website. And the best part is that it conveys all the information right on an easy to use Dashboard interface.
Features:
- Intuitive and featureful AB testing options.
- Option to create alternative content for your posts, pages, and custom post types.
- Can help you AB test widgets, themes, and CSS.
- Generates useful heatmaps and click-maps.
- Supports cache and server load.
And much more.
4. Title Experiments Free
Title Experiments Free, as you might have guessed by the name, helps you AB test multiple titles for a post to help you discover which one gets the most views and click-through-rates. It can even help you add multiple post tiles right from the WordPress post editor, and let you analyze which one is performing better.
Each time the article gets listed it will be counted as an impression, whereas every time a user visits the post it will be counted as a view. This will help you analyze the ratio between clicks and impressions to help you figure out which title has the higher CTR.
Features:
- Helps you split test your post tiles.
- Can show you CTR of different post tiles, so you can know which variation performs best.
And much more.
5. AB Press Optimizer
AB Press Optimizer is a feature-packed split testing tool that can help you gather deep insight about your different content and help you optimize them. It can help you run split tests on different versions of your images, buttons, content blocks, forms, and headlines so you can know which one performs best.
The best feature of the plugin is that it supports real-time reporting. Besides that, you can set up unlimited variations with unlimited experiments, and much more. But with that being said, this is not a free plugin but comes with a 30-day refund policy, so you can try it out for a month to see its results.
Features:
- Supports unlimited AB testing experiments with unlimited variations.
- Real-time reporting.
- Shows you the visitor demographics and statistics.
- Generates stats on conversion rates.
And much more.
6. Split Test For Elementor
As clearly pointed out in the name, the Split Test for Elementor allows you to run AB testing on your Elementor website. You will be able to create different variations of the layout using Elementor and put them against each other to see which one gathers more impressions or engagement.
The plugin can help you split test entire sections, widgets, as well as entire pages designed using Elementor. It is also super easy to use and allows you to set up the entire split test directly from the Elementor editor interface.
Features:
- Helps you split test websites or sections made using the Elementor page builder.
- No third-party software used. All data is handled within your own server.
And much more.
7. SplitHero
SplitHero is another super intuitive and feature-packed split testing tool for WordPress websites. It can help you collect important actionable data like unique visitors, bounce rate, and conversion rate on different variations of your website. This helps you make an objective decision as well as optimize your website.
However, this is also not a free AB test tool, but it does offer a 14-day trial period. So you have a two-week window to AB test your website and optimize it with this tool.
Features:
- Super easy to use, and compatible with all popular page builders – Elementor, Beaver Builder, Oxygen, and Brizy.
- Will help you collect data on unique visitors, bounce rate, and conversion count.
- Intuitive dashboard UI that gives you all necessary actionable data.
- WooCommerce integration.
And much more.
8. Instapage WordPress Plugin
And now for the final entry in our list of the Best free ab testing tools for WordPress, we have Instapage WordPress plugin. However, this isn’t strictly an AB testing tool but a plugin to set up custom landing pages.
Once you have created a landing page using the plugin, it can then help you perform AB tests on different landing page variations to see which one has a better conversion rate. As such, if you are planning to split test your landing page only, then this might be a plugin worth looking into.
Features:
- Helps you create highly customizable landing pages.
- Support for AB testing different landing page variations to see which one performs better.
And much more.
In Conclusion
So this was our picks for the best free AB test tools for WordPress to help you find which content is performing better. Do let us know if you found the read to be useful and whether it helped you find the perfect tool to split test your website.
That being said, we also welcome experienced readers who have used other AB testing software before to share their favorite tools (whether or not mentioned on the list). We would love your input and it might also give your fellow readers a few more options.
That’s all! Now you may also want to learn how to A/B test a post title in WordPress to improve open rates.